Following the success of our first collaboration with YesColours, we’ve partnered once again to expand the capsule with three new limited-edition shades.
The collection launches at Clerkenwell Design Week 2026, where artist Remi Rough brings the palette to life with a large-scale mural on the exterior of the J Adams & Co showroom.
Together, the new shades extend the ongoing dialogue between colour and craft in a refined palette designed to move effortlessly across interiors.
This latest palette draws on tones that feel both familiar and unexpected. A golden, creamy heritage yellow and rich brown with undertones of burgundy, pay homage to the surfaces and textures found across towns and cities with a deep-rooted industrial past. Alongside them, we wanted to introduce a brighter note – a blue with real vibrance.
Brick Yellow: A muted ochre yellow with a soft earthy warmth and a balanced, understated character.
Oxide Red: A deep, chocolate red with cool blue undertones and a restrained, architectural character.
Echo Blue: A light blue, with a subtle grey undertone, giving it a calm and even appearance.
“Last year's collaboration with YesColours was warmly received. When they asked if we wanted to expand our capsule collection, we already had an idea of the direction we wanted to explore this time. Two of the hues feel like familiar friends, while the blue brings a real sense of energy into a space.”
Will Earl, Design Director, J. Adams & Co.
Exclusively available through YesColours.com, our capsule paint collection explores the idea of creative transformation, from raw material and industrial heritage to refined, design-led spaces. Each shade captures a distinct part of that journey: the strength of making, the grounding of materiality, the resilience of craft, and the tranquillity of arrival. The result is a sophisticated palette that honours Birmingham’s industrious past while celebrating the quiet elegance of contemporary British design.
